Privacy Policy

Last updated: 251208

1. Data we collect

We collect the following types of personal data:

Information you give us:

  • Name
  • Address and delivery information
  • Email and phone number
  • Payment-related information (handled securely by our payment providers)


Information collected automatically:

  • IP address, browser type, device information
  • How you use our website (pages visited, time on page, etc.)
  • Cookies and similar tracking technologies (see Cookie section)
  • We only collect data necessary to provide our Service.

2. How we use your data

We use your personal data to:

  • Process and deliver your orders
  • Manage your account (if you create one)
  • Communicate with you about orders, support, updates or important information
  • Send marketing emails if you have not opted out
  • Improve our website, services and customer experience
  • Fulfil legal obligations such as accounting and consumer rights

3. Cookies

We use cookies to make the website work, remember your preferences and analyze site usage. You can manage or block cookies in your browser settings, but some functions may stop working.

4. Sharing your data

We may share your data with:

  • Service providers (e.g., payment partners, delivery partners, website analytics)
  • Business partners providing services on our behalf
  • Authorities if required by law
  • Potential buyers in case of a merger or sale of the company
  • We never sell your data.

5. International Transfers

Some service providers may store data outside the EU/EEA. In these cases, we ensure adequate protection through standard contractual clauses or equivalent safeguards.

6. Data Retention

We keep your personal data only as long as necessary:

  • Order and payment information: according to Swedish bookkeeping law (up to 7 years)
  • Marketing consent: until you unsubscribe
  • Other data: only as long as needed for the purpose collected

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Object to marketing
  • Withdraw consent
  • Request data portability
  • File a complaint with Integritetsskyddsmyndigheten (IMY)

To exercise your rights, contact us at the email below.

8. Children’s Privacy

Our Service is not intended for children under 13, and we do not knowingly collect their data.

9. Security

We take appropriate technical and organizational measures to keep your data safe. However, no online system is completely secure.

10. Links to Other Websites

Our website may link to external sites. We are not responsible for their content or privacy practices.

11. Changes to This Policy

We may update this Policy. Any changes will be posted here with an updated “Last updated” date.
Continued use of the Service means you accept the updated Policy.

12. Contact Us

If you have questions about our Privacy Policy or want to exercise your rights, please contact us at:

Email: info@sharpmeup.com
Website:sharpmeup.com/contact